What will the social media industry be like in five years? Ten years? If you ask any number of social media experts, you’ll get several different answers, but there are some commonalities.
With the growing number of users, brands, and developers who use social media on a daily basis, there are definite trends. And changes on the horizon that all users should be aware of.
The following seven trends are just a glimpse into what we may expect to see in the next few years. Be sure to check back frequently to stay up-to-date!
1) The rise of Augmented Reality
AR is predicted to be the next big thing in social media apps. With the development of new technologies, such as Google Glass and Apple's ARKit, it is expected that AR will be integrated into social media apps and will change how we interact with them.
2) The popularity of short-form videos
In 2016, short-form videos accounted for over 40% of the total number of videos watched on social media. With Facebook, Instagram, and Twitter all adding this format as a native feature, it is likely that its popularity will continue to grow.
This new form of video content lends itself well to social media platforms because it encourages audiences to share the video with friends and followers.
3) The growth of e-commerce
With the ever-increasing number of online stores, people have more opportunities than ever to buy goods online. And with the continuing growth of e-commerce and mobile commerce, we can expect that trend to continue.
It will be interesting to see how social media apps will develop and change as a result of this growth. Moreover, social media business enthusiasts will hire mobile app developers who will give flight to their dreams.
4) The importance of personalization
Personalization is one of the most important trends that any app developer should be looking out for in the coming years. If users don't feel like you're tailoring your content to them specifically, they'll quickly get bored and move on. The importance of this trend will only increase as time goes on and technology gets more advanced.
5) The trend toward minimalism
The trend towards minimalism is a response to the increasingly saturated social media landscape. With so many social networks, from Snapchat and Instagram to Facebook and Twitter, it's important that brands have a niche.
With a minimalist approach, brands can be memorable and seen as experts in their field. The minimalist design also allows for more focus on content rather than flashy graphics or gaudy backgrounds.
6) The power of user-generated content
The power of user-generated content is rapidly growing and with the rise of social media apps, it has become easier than ever for users to share their thoughts, stories, and experiences.
User-generated content is a great way to engage with customers and provide them with an inside scoop into your business or product. It also allows you to build trust by involving your customers in the decision-making process.
7) The rise of AI and chatbots
AI and chatbots are predicted to be the next big trend in social media app development. Chatbots are a type of AI that can answer questions and perform tasks, such as scheduling meetings or ordering pizza.
They are already being used by companies such as Nike, which uses them on Facebook Messenger as customer service representatives. One hurdle facing chatbots is that they don't yet have the ability to understand complex questions.
With more advancements in AI, we can expect these bots to get smarter over time.
Wrapping Up
In the coming years, we can expect to see a lot of new and innovative social media app development trends. If you want to enter this marketplace, you must connect with a mobile app development company with emerging tech expertise to help you get the most out of changing market trends.
Mobibiz is leading Social media app development company delivered scalable and robust mobility solutions for all business segments.
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