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Customer feedback, whether positive or negative, is extremely valuable. Consumer feedback obtained through reviews can greatly assist you in identifying performance issues and determining the next steps. And, if properly managed, it can bring a lot to the table. So, let us investigate the best practices of app store review management and learn how to benefit from them.
Why is App Store Review Important?
Your ASO (App Store Optimization) is heavily reliant on customer reviews and ratings; ASO influences app store ranking. The more positive reviews you receive, the higher you will rank in the app stores. Visitors to the app store, unsurprisingly, choose from the first few applications that appear in their search results. As a result, if your mobile app development services do not rank among the top ten, customers are unlikely to discover them.
Furthermore, before making a download decision, a large portion of your target audience will read your app reviews and compare them to the reviews of other apps. Customers will also take note of how you respond to user reviews. This is especially true if your app includes paid downloads.
Best practices to manage & improve App Store Reviews
1. Collect In-app User Feedback
Hire mobile app developers to collect in-app user feedback is an efficient way to reduce the likelihood of negative app store reviews on public platforms. This can be accomplished through the use of chat widgets, feedback forms, in-app surveys, "contact us" forms, and "shake-to-send feedback forms."
This practice allows users to directly express their dissatisfaction and quickly reach out to you if they encounter app-related issues. Additionally, you have the opportunity to address the issue immediately and prevent users from publicly exploding negative comments about your app. However, use this strategy with caution; do not bombard users with endless form requests.
2. Think of Innovative ways to collect Reviews
It is critical to develop and implement novel methods for collecting app store reviews. Here are some tried and true methods.
You can hold a user contest. For example, users could be asked to share reviews or recommend your app to friends in exchange for a raffle entry or an iTunes gift card. Request that contest participants leave their Google Play or iTunes usernames in the comment thread so that you can select the winners and distribute prizes.
Finding a popular website or influencer who will feature your app on their platform is another option. Being featured on another brand's website is a great way to improve your brand's image and get your target audience's attention.
In this regard, implementing an omnichannel strategy is also a viable option. Deploy review campaigns across multiple channels to solicit feedback from your customers. Use SMS, push notifications, and email communications for this purpose.
3. Employ an App Review Plugin & Pick the Correct Timing
An app review plugin makes it simple for users to provide feedback on your app. There are several turn-key plugin solutions available for iOS and Android apps, the most notable of which are Appirater, WP Review, and WP Product Review Lite.
Users can easily provide ratings and reviews thanks to these plugins. Users simply need to tap the number of stars displayed in a pop-up. They are then asked if they want to move on to the next step, which is to write a detailed review. The majority of users who have rated your app and are satisfied with its offerings are likely to take this step.
4. Respond to User Reviews Constructively & Proactively
Another effective strategy for managing app store reviews is to respond constructively and proactively to user reviews. You can reach out to users this way, understand their concerns, and demonstrate that you care about your customers.
Avoid using automated responses; such a practice adds no value. Instead, set aside some time to respond to both positive and negative customer reviews. Try to respond to all reviews; this can be accomplished by regularly monitoring reviews.
Here's how to respond to positive reviews and handle negative ones. Recognize positive reviews by posting a "thank you" note and assuring users that you will continue to meet their expectations.
When it comes to negative reviews, make sure you resolve the issue as soon as possible. In addition, for reviews that include recommendations or suggestions, make a commitment to work on the feedback received.
Wrapping Up
App store reviews, when handled correctly, can help validate your application’s performance, identify bugs, build trust among users, and increase customer loyalty. Furthermore, you can easily identify areas for improvement and determine the best feature set to include in your next update. It is an important factor that can be used to improve the usability and performance of your app. So, in addition to hiring professional help to create your app, you should consider allocating resources to manage app store reviews.
Consult Mobibiz, a reputed mobile application development company in Gurgaon offering development, migration, and customization of mobile apps. They let business owners create mobile apps by opting ready-made features to offer to customers.
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