How will you create an AI-based chatbot app?

AI is rapidly evolving, particularly as new types of AI-based applications are introduced to the market. This post is for you if you enjoy talking on the phone or Facebook with your friends. Replika creates a chatbot that is similar to your best friend—except it doesn't judge, doesn't take up too much of your time, and never gets tired of hearing about your life! Every word you say is saved in Replika's AI-based system when you sign up. Furthermore, by using their app's chat mode, which alerts the bot when someone goes offline.

Read full article here: https://www.businessread.co/how-will-you-create-an-ai-based-chatbot-app/

Top 5 App Categories Which Will Shape Your Business in Post Covid World

 

We don't know how long the COVID pandemic will last. This is the reason many businesses out there are preparing their businesses for the new normal. Companies that are adaptable and innovative are enhancing their skill beyond imagination. Although industries such as hospitality, retail, and travel will take time to normalize, a few sectors such as gaming, video streaming, eCommerce, and initiative for work-from-home solutions have emerged as instant saviors in this new normal era.

Everything that can be done online is becoming digital. Simultaneously, mobile apps are not only becoming highly profitable and popular, but they are also having a significant impact in assisting people in maintaining social distance and staying safe during this outbreak. So, to be honest, we cannot imagine our lives in a post-COVID world without mobile apps.

Here comes the necessity of developers so, if you have any mobile application development project in your mind, a team of efficient app developers will guide you to succeed in your application development projects. Therefore you need to hire mobile app developers wisely who will be the perfect fit for your organization.   

1. Grocery Applications

Nobody can survive without food. As a result, grocery apps are one of the most important app categories that have seen success during the pandemic. People are afraid of becoming infected with the virus, so they are hesitant to leave their homes to go grocery shopping. Grocery apps come into play here. These apps keep up with the increase in demand and feed people safely.

During the global crisis, the most popular grocery apps such as Target, Shipt, Instacart, and Walmart received a massive number of downloads. Grocery applications have gone from barely being an option to becoming an absolute necessity during the pandemic.
 

2. FinTech Applications

FinTech, or finance, is another app category that is rapidly growing in popularity. Because of economic uncertainty and the inability to visit banks, many people have turned to mobile apps to manage their money. According to App Annie, the total time spent on finance applications increased by nearly 55% in Q1 2020. In South Korea and Japan, the increase was even greater, at 90% and 85%, respectively.

In April 2020, a FinTech app called Robinhood ranked first in its category on app stores, increasing by 260%. Paying bills, using bank accounts, and transferring funds, as well as stock monitoring, trading, investing, and personal finance management, have all become possible thanks to mobile apps.
 

3. Healthcare Applications

Among all mobile app development companies in Gurgaon, Healthcare apps have come to the rescue at a critical time when everyone is concerned about their health. Because we are not doing as much physical activity these days, healthcare apps such as fitness apps, meditation apps, medical care apps, and mental health apps are assisting people in staying healthy both physically and mentally.
 

4. e-Learning Applications

Lockdown not only encouraged students to use online resources but also inspired many people to try and excel at new skills in order to pass the time. Famous online language apps like Duolingo, for example, saw a 148% increase in registration during March 2020 in the United States as the research says.
 

5. Food Delivery Applications

Many cafes and restaurants struggled to take takeaway orders in order to stay open after closing their doors repeatedly during the lockdown. Some food delivery services, such as UberEats, waived delivery fees for independent restaurants in order to assist them in remaining open during the pandemic.

Wrapping up

Users are spending more time on mobile apps, from managing their health and wealth to learning new skills. An application that assists people in maintaining social distance has a better chance of thriving in the near future. It's an excellent time for novel ideas, well-executed visions, and forward-thinking creativity. So, if you have an app concept, now is the time to make it a reality!

Get To Know The Pros & Cons Of Flutter App Development

 

 

Flutter is a cross-platform app development SDK (software development kit) and is extensively popular along with adapted across industries. It follows the single codebase structure to create feature-rich mobile and web apps for Android, iOS, and Windows platforms. Despite having all such good points related to Flutter, there are some cons as well.

So, here in this post, we will take you through useful information on the pros and cons of this software development kit. It will help you better decide to avail of the Flutter app development service or some other cross-platform SDK depending on the requirement.

But before talking about the pros and cons of Flutter, let's get to know the background of this cross-platform SDK.

Flutter Overview

Flutter is Google's open-source technology extensively used for developing cross-platform applications. It depends on the single codebase to quickly design applications for multiple operating systems. 

However, sometimes Flutter gets confused with a library or a framework used for creating applications. In reality, Flutter is a software development kit that comprises several libraries, APIs, frameworks, and documentation for the end-to-end development of cross-platform apps.

Best Features of Flutter

Flutter provides a native app experience to targeted customers while using the application on any of the operating systems. Concerning the same, it has some of the best features that you should look into.
 

1. Hot reload: 

It is the feature that makes Flutter app development faster and more robust. Hot reloading means whenever developers make changes in the code, it instantly reflects on the app. Thus, it allows the developer's team to experiment more with the app's features and try new things out.
 

2. Native features access: 

This open-source app development functionality provides seamless access to third-party integrations to create a native app experience. For example, you can reuse Kotlin and Swift while developing the app.
 

3. App builder: 

It is a specialized feature introduced by Google into Flutter. By using an App Builder, you can create the application by mixing and matching the elements like a lego game. It helps more in creating the app prototype at an early stage and that too for a quick showcase.

Know the Pros of Flutter

With any technology, there are some advantages and disadvantages attached. Similarly, with Flutter, you will come across several pros and cons. It gives you a transparent way to decide whether to hire mobile app developer for Flutter app development or not.

1. Readymade customer widgets: 

One of the benefits of relying on Flutter app development is the extensive usage of widgets. In reality, Flutter in a way is a widget in itself. There are separate widgets available for buttons, padding, front, and other things. Thus, it makes it seamless for developers to create an interactive layout of the application by using the existing building blocks. Moreover, widgets in Flutter are well-organized in the form of a tree that is handy for rendering and result in creating a complex application with ease.  

2. Mild learning curve & easy documentation: 

Flutter is best known for its mild learning curve due to having extensive documentation and material available. It the Google that offers detailed and well-structured learning documentation of the cross-platform app functionality along with video lessons, practical exercises, etc.

3. Google's long-term support: 

Since Flutter is backed by Google itself and even the search engine platform utilizes the same. So, there are a least issues to find like bugs and errors. Time and again, Google does the quick fixes to Flutter and makes it a reliable cross-platform app development functionality.

Know the Cons of Flutter

Every technology including Flutter has some weaknesses at a certain point. You can have a better look at the cons that could be turned into your advantage.

• Larger app size: 

As we have mentioned about the extensive widgets available in Flutter. So, it's more of a widget oriented than a platform widget-oriented software development kit. Therefore, the Flutter app size is generally higher compared to other apps. However, you will find more refined features, the best visual aspects, and other interactive elements in the app despite the larger file size.
 

• Limited third-party libraries: 

Third-party libraries and packages help streamline the app development process. Programmers rely on such external components to speed up the development process. However, Flutter features limited libraries that might slow down its development.

Concluding Thoughts

Flutter is a result-oriented app development technology that helps create interactive and visually rich applications. It has certain pros and cons just like any other cross-platform technology. Both the advantages and disadvantages can be turned into your own good while developing the app from a reliable mobile app development company in Gurgoan. Concerning the same, get in touch with app developers at Mobibiz and create a preferred choice of application at a low cost.

5 Effective Mobile App Marketing Strategies That You Should Know

Thinking to avail of mobile app marketing service is certainly one step ahead after successfully completing development. Undoubtedly, you put in so much effort in finally making a feature-rich, interactive, and fast mobile app to meet business objectives. And now is the time to market your application to increase the number of downloads, add more users, conversions, and lead generation.

Just like you hired professional mobile app developers for creating a technically proficient application. Similarly, you need the expertise of an innovative and creative app marketer to implement successful marketing campaigns.

But before heading to search for a trusted and result-oriented mobile app development company in Gurgaon, take the best look at a few marketing strategies. Just like the development of an app, you should also know the app marketing strategies adopted by experts to best understand the impact.

Five essential mobile app marketing strategies

There are several ways of doing result-oriented online marketing of your mobile app. Still, we are referring to the five most imperative ones that you must follow.

1. User Focused Landing Page

It is imperative to create a landing page while performing app marketing. Having a landing page is essential that allows users and visitors to know about your mobile app and compel them to download it. Even from a Search Engine Optimization (SEO) standpoint, a landing page is essential to create informative content while smartly clubbed with short and long-tail keywords.

Also, keep in mind that your landing page includes the links to your mobile app, redirecting the users to respective Android and iOS App stores. Moreover, the landing page should be designed aesthetically while keeping the content, blocks, and CTA's properly defined to enrich the user navigational flow.

2. Perform Social Media Marketing

While performing mobile app marketing, you cannot afford to miss limitless opportunities available on social media platforms. Many companies like you and above beyond are performing social media marketing to generate maximum traction, create a specific user base, and increase app downloads, and conversion. Similarly, you should do the same by creating specific and user-friendly content for different social media platforms.

3. App Store Optimization

As the name itself implies, app store optimization is a particular marketing strategy that helps increase the visibility of applications on the respective app store. You need real-time ASO experts to create specific app store campaigns that compel targeted users to drop at your app's page and download the same.

Similar to SEO, ASO also requires a well-planned and research-oriented keyword strategy. It is essential to add relevant keywords in the app's About Us including short and long descriptions to increase traction around. Moreover, it is further essential to include screenshots of your mobile app's user interface showcasing functionality to better create a seamless user flow.

4. Email Marketing

Email marketing has always been an imperative part of getting customers' attention and reminding them of your brand presence. It is further important in sending promotional offers, information regarding discounts, and deals. And at the same time, email marketing can be used to retain your existing customers and add new ones while also promoting your mobile app.

The best part about email marketing for the overall brand promotion is sending emails to all sorts of customers without any differentiation. For this, you can create a visually appealing email template with clear CTAs and a link to your app to garner maximum open and click rates.

5. Paid Campaigns For User Acquisition

Paid campaigns are a fast result-oriented strategy to bring potential users to your mobile app and increase the downloading rate. The strategy demands you to create an effective and strategic paid campaign by using visuals, content, CTA, and other required elements. 

App marketers will analyze the impact of campaigns to know the result and further make adjustments in the ad copy and marketing budget accordingly. It is a transparent form of mobile app marketing that helps you see real-time results and enough room for improvement.

Concluding Thoughts

Mobile app development and marketing are imperative to obtain substantial enterprise results and increase the ROI. Hire mobile app developer along with an experienced marketer from the ideal company like Mobibiz and meet your objectives with ease. It is simple to collaborate, strategize, and communicate with leading app experts of this service provider and foresee substantial results ahead.