What are Mobile App Marketing Strategies & How they changed recently?

Almost every person today depends on a smart phone to perform important tasks in life. Several tasks including scanning documents, making presentations, buying tickets, editing pictures and videos, cannot be performed without a mobile app. Every mobile device operates with a piece of software instructing hardware what to do in order to perform a specific task. These pieces of software are commonly termed as apps and play a vital role in our daily lives.

Importance of Mobile App Marketing

Just like coding, designing, and testing mobile apps, the marketing is termed as an important part of the app success. Since it will engage more people to download and use your app on the day of release. With the presence of a large number of mobile apps released on a regular basis, yours might face troubles to be noticed especially if you don't follow the right marketing strategy. To succeed consult App Marketing Agency, this will help you to follow certain rules termed as marketing strategies while keeping a close eye on the latest predictions.

Top Rated Strategies for Mobile App Marketing

1. Research Your Audience

It all starts with a good app idea. You need to be clear about your audience and target your marketing efforts toward them. Have proper knowledge of audience lifestyle, their spending habits, their recreational habits, any other factors that helps to understand who you are selling to. Do not try to target all age group people because an app that is popular with college students may not appeal to retirees.

2. Competitor Analysis

It is important to have a look at what your competitors are doing and seeing what has worked for them. If you're planning an app, and you see that your competitors has already tried marketing and failed, why would you invest in such strategy? Knowing your market includes what your peers and competitors have been doing so that you can remain ahead of them. Take guidance from Mobile App Marketing Companies India to enjoy the best results for your mobile app marketing.

3. Market Early

Most people start app marketing strategy only once the mobile app is available and it is better to start earlier than that. You can even start while the software is in development, releasing teasers or engaging potential customers on social media, and other surveys to see what features they'd like to include. As the release date gets closer, share teasers, such as trailers and other short video advertisements for awareness. The perfect strategy is not to give too much away, but rather to start building user interest and awareness for desired business results.

4. App Store Optimization

The majority of people are aware of the Search Engine Optimization. App Store Optimization is quite similar to SEO. The only thing to understand is that ASO is used to rank mobile applications in app-stores like iTunes and Play Store while SEO is used for ranking websites in web crawlers. Today, it is hard to succeed in app marketing in all mobile app stores without implementing ASO. The concept is highly popular for Mobile Application Development Company to market their applications with ease since there is countless number of applications in app stores.

Final Words

Business enterprises need to give dedicated time to all these marketing strategies and avail professional guidance from experts. Mobile app marketing company focuses on the integration of mobile application solutions, digital marketing, ASO management, business consulting and IoT Development. The mobile marketing trends keep on changing and to stay competitive remain on your toes. The best advice is to start following marketing personalities, blogs, and marketing groups to stay updated.

 

What are the Benefits of Investing in Customized Mobile Apps for Business Enterprises?

Smartphone is not only a device for communication it has become crucial to perform diverse activities ranging from cab booking, ticket booking, online banking to avail of on-demand services. In this modern era, there is rarely someone not using a mobile device. The importance of these gadgets will grow continuously in future as well. The popularity of smart devices is all because of the mobile apps present in it and have become a need for several people that make challenging tasks easy to perform.

The absence of mobile apps would cease the working of daily activities. For businesses worldwide, investment in mobile app development company has helped in staying relevant in a diverse and competitive environment. There is a huge demand for unique features for user engagement to get a competitive advantage.

What is the role of Custom Mobile Apps?

Mobile apps is not just required for business development but needed to create a massive hype in the market globally. As per the statistics, over 85% of businesses use mobile apps to grow their business. But it is just not that simple!

It is important to use strategies to offer unique elements in your mobile apps because there are millions of apps offering similar services. According to statistics, over 5 million mobile apps are present in the play store and rising every day.

It is important for the businesses to use latest trends and keep updated to attract & retain their users. This has triggered the need of customized app development. To meet business requirements, a customized mobile app is crucial. A generic one is not the solution here. A custom-based mobile app has functions including communication framework, enterprise admin back-end, industry-best-security, and scalable infrastructure.

Custom mobile app development needs expertise and hence hiring mobile app developers is the best option to create a custom app. The app is designed to target specific user needs and expectations based on the businesses' workings. Hence, custom mobile app development can perform things that a regular mobile app cannot. There are several benefits of having a custom mobile app for your business.

Benefits of Developing Custom Mobile App for Your Business

1. Create Brand Awareness

Most businesses search for opportunities to build brand awareness, and some of the custom-based mobile apps are the best methods to contribute to that direction. Custom mobile apps give opportunities to manifest unique ideas and implement a proper strategy to make it more stylish, functional, and user-centric, as well as highly productive.

2. Engaging User Experience

Custom mobile app development from Android app development services is the only means to offer personalized & extremely satisfactory user experience. A custom mobile app is designed & developed with a specific audience in mind. The custom mobile app features based on their business goals. You can expect a higher ROI with improved user engagement.

3. Advance Security

Custom mobile app ensures no security glitch hampers your business performance. As it completely builds and based on your business, security is of utmost value. The data related with your custom app is completely safe and secured from any unauthorized usage. These mobile apps offer remarkable techniques for securing your essential and crucial business details. You can also set multiple security standards, depending on the user. For example, you can have separate access permission for management staff, general employee, client, and admin.

Wrapping Up

Mobile apps are crucial for our lives and essential for the business promotion. The custom-based mobile apps will boost the business processes and make it smooth for meeting specific requirements. Flutter app development service providers like Mobibiz focus on meeting specific business requirements. Thus it is crucial for you to explain the objectives and expectations to get the maximum results.

What are the key iOS 14 features to update a Mobile App in 2020?

The beta version of iOS 14 was released in June 2020, and its official version is released for general public in September 2020. iOS 14 is a major release from Apple, introducing remarkable features like Home screen design changes, updates for existing apps, AI improvements, and numerous other changes that streamline the iOS interface. The most crucial one is Home Screen comprising support for widgets for the first time. These Widgets are easily moved onto the Home Screen and can be managed in different sizes.

With the availability of a Smart Stack feature, the iPhone app development can implement on-device intelligence to display the right widget depending on time, location, and activity. The Home Screen page can easily display widgets as per the work, travel, sports, and several more. The widgets of the Today section can be redesigned, and there's a gallery to choose & customize them for apps.

1. Improved Privacy

Apple has a good reputation among users regarding the level of security it offers in mobile apps when compared to its main competitor Android. With the iOS 14 release, the focus was primarily on the privacy features. Users can provide details of their approximate location rather than the exact location. In addition, when an application asks for photos, it is important for better security to select specific photos instead of the whole library. Taking privacy to the next level, iOS 14 will display a green dot in the status when an app identifies your camera, while an amber dot when it microphone is accessed.

2. App Library Integrated into Home Screen

Apple has customized its home screen with the launch of iOS 14. The applications are easy to move from the screen as well as screen can be removed completely depending on the requirement. The apps also remain in the App Library which can be accessed with a single swipe from the home screen. App library gathers all the apps in big folders displaying the recently used apps. It even offers liberty to search for apps in the search box available at the top of the screen. The folders are easily organized as per the Health, Social or priority.

3. Picture in Picture Facility

PIP mode was in demand from a long time by mobile app development company to meet end-user requirements. It is finally released for the users with the iOS 14 version. When making a video call or playing a video, it is easy for the user to move back to the home screen without stopping the video to run on the screen. The users move the box around the screen or just swipe it to minimize.

4. App Clips

To perform any task depending on the online banking to booking tickets a mobile app is present in the app marketplace. You can carry out any task on your iPhone, but sometimes a situation happens when you don't have the right app. A common example to understand is the parking app when paying for car parking charges. To address such a situation App Clips comes in. It is usually a small part of a mobile app that executes set tasks and seems to appear as soon as you need it, like ordering groceries.

Wrapping Up

Hope you are alert of the features integrated with the newest version of iOS 14 for app development. These features will play a crucial role for the app development and brands invest heavily in such services to engage potential users. If you are planning to take your business idea to app development, hire iPhone app developer and share your app requirements. A reputed app development agency with years of experience will help you to build desired app. Diverse solutions are offered to get the best results for your brand.

How to Build Cross-Platform Apps in 2020 for Your Business Enterprise?

Serving end-users is always a challenging job and keeping with the latest market trends makes entrepreneurs look for new technologies. These days’ enterprises look for opportunities that can guide them in business competitive benefits. Mobile app development company should know the need and find out all the possible technology platforms to make sure business goals like user engagement & ROI are met.

One such methodology is cross-platform development which eliminates excessive development work. The core reason behind the usage of the cross-platform app is to design the app beautifully, boost personalization, and focus on User engagement. The implementation of cross-platform app development is not as simple as it seems. Just like another app, a few aspects can go wrong. To stop this, the best thing is to implement the right development methodology. The cross-platform apps' primary objective is to build the app systematically, improve the user experience, and prioritize user interface. For helping you, here are some essential guidelines for the app development that will help to build like an expert.

Engaging Tips for App Development

1. Build Engaging App User Interface

The app success depends on engaging & smooth UI. Every element integrated should have engaging feature for user. The layout must be unique, steady across different mobile devices. It’s important for the app as well as overall brand strategy. This means that cross-platform app design approach varies for multiple screen sizes whereas brand value stays the same. This helps to build an app for each platform without losing recognition.

2. Platform-Independent Approach

Enterprises focus on the development of an app for one platform. This is not a new concept when they test the app with only one platform or the one in demand. In order to manage this, cross-platform mobile development is a perfect solution. This helps to use a single code for all platforms with a few tweaks instead of writing the complete code. If you hire mobile app developer they make use of platform-independent approach to focus on the app performance.

3. Apply Modules

There are countless benefits of integrating modules to help with cross-platform app development. This reduces the time spent on development for multiple parameters as well as give relevance to native SDKs. The modules offer a lot of quality data that can be used. Third-party modules are significant to customize UX throughout multiple platforms. It is really a time-saver when the modules have multiple toolsets. Developers also get a lot of flexibility when building additional features.

4. User Focused

When building any mobile app, the user requirements must be on priority. It’s of no use if the mobile app is not focused on user requirements. This will help in successful Android app development in order to improve the usability and functionality of a mobile app. This will help to learn the experience and have a better knowledge of what needs to be done in order to enhance app usability and functionality.

5. Testing

With the right strategy and key elements integrated, the cross-platform development offers outstanding features that developers look for. It helps to identify the missing elements and test all the unique features, but it is important to have all the platforms that the mobile app uses. This will help to add the requirements that were missing or need proper customization.

Wrapping Up

These are the tips & tricks for the business enterprises to keep in mind while investing in cross-platform app development to leverage the best benefits for business expansion. The reality is businesses target all the audiences that are present at multiple platforms. It is time-consuming and expensive to build an app for different platforms but with the cross-platform app, the business enterprises can easily reach any platform using single apps.